About IRL
Founded in April 2008 by a team of young and dynamic entertainment, technology and media experts, IRL creates opportunities for social activity inside and outside of the Internet and gives you the ability to visualize your relationships by showing links, conversations and events from friend to friend to friend. The company is privately funded with teams in both the Netherlands and China.
Presence is Better than Location
Social networking’s future lies in presence, not location. Location is about mapping information – events, reviews, places. It’s static. Presence gives you a sense of where your friends are and allows you to add elements of location and connection to all of your social networking and social media. Presence provides you the feeling of being attached to your friends and the world around you instead of looking at a static profile page – it’s about getting the most out of your relationships online and offline.
Visualizing Your Connections
Visualizing your digital relationships enhances your real-life relationships and experiences – it humanizes your digital connections. IRL facilitates human connectivity and organically grows relationships through location and conversation. As you see your community and relationships grow, you will automatically be connected to people that surround you in real life. When this happens, relationships are made for you, instead of you searching for them. It’s all about following the logical paths and connecting the dots between you and the people you want to know.
Mobile and More
Sure, everyone is going mobile, but first, presence-based social networking needs to become part of your social experience. IRL starts with the social networking market that currently exists on the Internet and will then migrate that to mobile. We will make presence part of everyone’s social fabric and then our dynamic and robust platform will translate it to mobile devices to accommodate this social experience. IRL Connect Mobile is the last step in the evolution that brings social networking back to real life.